This is now
This is now
The ask: Overhaul Intel's current brand campaign with a new, foundational, transformative behavioral platform that drives the business and brand forward.
What we thought: Tech is an industry full of disruptors and futuristic thinking. To set Intel apart, let’s focus on the tangible technological impact they’re making today. This isn’t the future — This is now.
Copywriter: Bee Ferguson
Art Director: Charlie Hilger
The Pitch
Daydreams and disruptions are a dime a dozen. But how many actually happen?
That’s where Intel comes in. We are the platform that helps make reality. We break the theoretical down into the practical with solutions that business can run with immediately. We’re equal parts futurists and pragmatists, who believe nothing is unattainable when you start with strong silicon.
This is possible. This is buildable. This is now.
The Work
This campaign was a front-runner favored by Intel and Dentsu Creative, reaching final stages of ideation and proof of concept. It wasn’t ultimately chosen, but it played a key role in brand discovery and messaging.