Herbalife Honors
Herbalife Honors
The ask: Create content surrounding the Herbalife Honors event, where their new logo and brand campaign "Live your Best Life" will be unveiled.
Copywriter: Bee Ferguson
Art Director: Charlie Hilger
The Work
“Live your best life” looks different for everyone. We turned the logo into a small cutout for attendees to use as a keepsake and to frame their best moments on social.
To tease unsuspecting followers before the event, we added small parts of the new logo into different Instagram posts. The second the logo was revealed, the posts were rearranged to show the grid on social as well.
